Web Page Optimisation
Web page optimisation is crucial for good positioning within the search engines.
Different search engines have a different formula for deciding what a high-ranking
web page should be. The general rule of thumb is to have a combination of:
- Good Meta Tags
- High key word frequency
- Relevant content
- Key words which reflect the content
- Correct use of images and other media.
The PageRank of a page becomes irrelevant if
the web page is not constructed correctly.
The search engines are constantly changing their ranking formula in order to provide
more relevant information to the end users and stay one step ahead of the spammers.
Because of the changes in search engine technology and ranking methods, it is important
to monitor the ranking of websites and update your optimised web pages in order
to fit the criteria or formula that the search engine is using.