Web Page Optimisation

Web page optimisation is crucial for good positioning within the search engines. Different search engines have a different formula for deciding what a high-ranking web page should be. The general rule of thumb is to have a combination of:

• Good Meta Tags
• High key word frequency
• Relevant content
• Key words which reflect the content
• Correct use of images and other media.

The PageRank of a page becomes irrelevant if the web page is not constructed correctly.

The search engines are constantly changing their ranking formula in order to provide more relevant information to the end users and stay one step ahead of the spammers. Because of the changes in search engine technology and ranking methods, it is important to monitor the ranking of websites and update your optimised web pages in order to fit the criteria or formula that the search engine is using.