Search Engine Paid Inclusions

Paid inclusions - what are they?

Many search engines now incorporate some kind of payment system to help fund the search engine. This usually comes in the form of:

• Paid inclusions
• Express entry
• Pay per click
• Sponsored adds
• Top positioning
• Re-indexing

Some services are worth paying for and some are not. The use of auctioned key words and website positions is becoming increasingly popular.

There are a few rumours that some search engines will give a priority to a website that has been found through a link and has not been submitted through a paid inclusion scheme.